The Challenge
Pressure is mounting for businesses to accelerate their progress toward global sustainable development goals

Corporations, through pressure from governments, NGOs, ESGs and consumers, are recognizing the growing global pressure to move away from primarily profit growth objectives to focus on the "triple bottom line" – profit AND people and planet.
96%
of businesses said they feel increasing pressure to become more sustainable


Consumers want more insights into the ethical sourcing and environmental compliance of ingredients that go into products sold in stores. Global consumer activism is steadily increasing in supporting brands who can prove they are not participating in slavery, child labor, environmental and other abuses.
90%
of Gen Z believe that brands must intervene on social and environmental issues

Brands continue to erode confidence with consumers due to recalls, environmental carelessness, fraud and human rights violations that undermine their credibility. Socially responsible brands can enable fully traceable, sustainable supply chains with storytelling capabilities that engage consumers.
72%
are prioritizing adoption of the UN Sustainable Development Goals Framework


Investors The financial sector is looking to reduce adverse exposure and risk by better aligning portfolios to ESG goals in response to growing regulatory requirements and backlash for greenwashing by funds/asset managers who cannot verify sustainability data in their portfolios.
53%
Poor data quality and availability of data and analytics are the biggest challenges to sustainable investing
SCERTIFY Principles
- We shouldn't just hold values; we must practice those values every day and in everything we do. This means, remove barriers that prevent companies from verifying their sustainability data and, by doing so, increase stakeholder trust and engagement over companies unable to do so.
- We will address social justice, environmental issues and ethical abuses through purpose-driven programs that hold all stakeholders accountable for the role they play.
- Our platform and technology roadmap will support improving the lives of people and the planet and holding all stakeholders accountable for human well-being.
- Help companies achieve their sustainability goals by simply making sustainaiblity easier!
Our Team

Gwen Murphy
Co-Founder, CEO
25 years global technology executive IBM, EY, KPMG, Coty, Lowes

Robert Taub
Co-Founder, COO
23 years at Big Four firms leading technology and architectures

Carsten Primdal
Co-Founder, Chief Sustainability Advisory Officer
Author: Roadmap to Modern Slavery Compliance. Leadership for client's suppliers across Australia, Asia and Europe with extensive experience in China.

Marianne Gilchrist
Sustainability and ESG Consultant
ESG and sustainaiblity consultant and international lawyer advising clients on legal, policy, people, and culture matters for different industries, including Deloitte, EY, Arizona State University, The World Bank, The Inter-Parliamentary Union and The East-West Center.

Teresa Russell
Sustainability and ESG Consultant
Sustainability communications expert with experience in data analytics and finance.

Leslie Dow
Manager, Sustainability and ESG Offerings
10+ years of professional service experience, with a focus on sustainability and ESG investment management.

Delicia Hallman
Head of Marketing
20 years Marketing & Communications for global companies

Muhammad Naeem
Head of Digital Enablement
Experienced and passionate about the visually creative design and enablement of web, ecommerce, graphic design, and digital media products

Michael Donahue
SCERTIFY Advisory Board
40 years brand profitability expert, former EVP Saatchi & Saatchi and 4A's, and CEO Connect the Dots

Lynn Bolger Slavin
Business Development Executive
30 years Executive leadership in Advertising, Marketing Analytics and Digital Media Services

Matt DeSimone
Business Development Executive
30 years Client Services leadership in Advertising, Marketing Analytics and Digital Media Services

Jungwon Shin
Intern, Cornell University
SCERTIFY scoring system development and dashboard design